Strengthening the Digital Branding Capacity of Small and Medium Enterprises (SMEs) through Visual Content Optimization: A Community Engagement Program in West Java, Indonesia”
DOI:
https://doi.org/10.35134/jmi.v33i1.223Keywords:
women’s economic empowerment; digital branding; visual content optimization; digital entrepreneurship; community engagement; international collaboration; SMEsJmajalah, women’s economic empowerment, digital branding, visual content optimization, digital entrepreneurship, community engagement, international collaboration, Majalah SMEsAbstract
Limited digital branding skills remain a major challenge for women entrepreneurs in the digital economy. This international community engagement program was conducted with the Digdaya Women Community in Karawang, West Java, Indonesia, to enhance digital branding capacity through visual content optimization. Using a participatory approach, the program combined training, mentoring, and hands-on practice based on international best practices. The results showed improved participant knowledge and skills in creating effective visual content and increased readiness to promote products through digital platforms. The program contributes to women’s economic empowerment and supports Sustainable Development Goals (SDGs) 5, 8, and 9 by strengthening the competitiveness and sustainability of women-led micro and small enterprises.
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